Our Staff

City Seal

Nicole Elliott



Nicole has worked for the City & County of San Francisco since January 2009, in a variety of roles under Mayor Newsom and Mayor Lee, including serving as Mayor Lee’s Director of Legislative Affairs from 2014-2017, covering local, state and federal policy for the Administration. From 2014-2016 Nicole served as the Mayor’s Liaison to the Board of Supervisors, and from 2011 to 2014 she served as the Mayor’s Director of Appointments and Liaison to all City Commissions. Nicole was appointed Director of the Office of Cannabis by City Administrator Naomi Kelly in August, 2017.

Throughout her tenure in City Hall, Nicole has learned the value of stakeholder input, community outreach, and developing government processes that work for communities they are meant to serve. With almost a decade of experience working in City government, she has developed a strong understanding of City process and has an excellent working relationships with the departments, boards, commissions and communities that interface with local cannabis operations and that will continue to develop policies that shape San Francisco’s cannabis industry.

Originally from Auburn, California, Nicole moved to San Francisco to complete her Bachelor of Arts in Sociology and Politics from the University of San Francisco. She now resides in San Francisco’s Sunset District.

Eugene Hillsman

Deputy Director


Born in Danville, Illinois and raised in Atlanta, Georgia, Eugene attended Washington University in St. Louis for college. Following undergrad, Eugene was selected as a Coro Fellow in Public Affairs. After completing the fellowship, and briefly working for a social venture capital start-up, he joined the staff of the Charles Stewart Mott Foundation. As an associate program officer he worked to improve equity and increase access to high quality experiences for all young people. During his career, he interned with the Rockefeller Foundation, the Carnegie Corporation of New York, and Goldman Sachs. He also worked as a criminal justice advocate to reduce the jail and prison population.

After graduating from Princeton University’s Woodrow Wilson School, receiving a Master’s in Public Affairs, he decided to pursue further academic interests at Princeton as a doctoral candidate in history. His dissertation, an examination of American marijuana policy, took seriously the impact of the War on Drugs on disadvantaged communities. After finishing his doctoral work, he moved to California to join the Office of Cannabis as Deputy Director in the City and County of San Francisco.

Ray Law

Associate Director


Ray Law worked for the City and County of San Francisco as a legislative aide with the Office of Supervisor Katy Tang and a senior language services coordinator with the Office of Civic Engagement and Immigrant Affairs (OCEIA), he was able to build relationships and collaborate with a variety of city departments, local agencies, and community organizations on policy issues that directly affect the residents of San Francisco. Prior to joining the City, Ray worked for Sing Tao Daily in the Bay Area, and used to work as a high school teacher and paramedic in Hong Kong.

Ray has his bachelor’s from Hong Kong Baptist University in Chinese Language and Literature, and is a graduate of the City College of San Francisco in medical interpreting. Ray is attending the School of Management of University of San Francisco, where he is expecting to receive his master’s degree in public administration in May, 2018. Ray is fluent in Cantonese and Mandarin. His hobbies include reading, running, basketball and supporting our local basketball team, the Golden State Warriors.

Jeremy Schwartz

Permit Analyst


Born in San Francisco and raised in Marin County, Jeremy completed his Bachelor of Science in Business Administration from the University of San Francisco and majored in finance. Following undergrad, Jeremy worked in banking and real estate in San Francisco. Subsequently, Jeremy returned to school and completed his Juris Doctor from the University of California Hastings College of the Law. Jeremy was admitted to the California Bar in December 2018.

While at U.C. Hastings, Jeremy externed for the Honorable Elizabeth D. Laporte in the United States District Court, Northern District of California. Additionally, Jeremy was President of his Law Students for Sensible Drug Policy chapter and received a CALI award for his top course grade in Lie Detection, Emotion, and Mindfulness. Jeremy has had stints as a law clerk or legal intern for the Social Enterprise and Economic Empowerment Clinic, San Francisco City Attorney's Office, and Vicente Sederberg LLC.

Jeremy resides in Buena Vista with his fiance and maltipoo.